Stop scratching your head searching for your agency's next winning campaign concept . . .

There's an Untapped Source of Big Ideas Just One Short Phone Call Away

(all you have to do is make it)

Hi, so glad you're here.Now, while I've got your attention, let me ask you something . . .Have you ever struggled to get a client project over the line?(I bet you can probably think of one right now if you take a second.)Maybe the brief was too loose, the deadline too tight, or your team just too stretched to give it their full attention.Whatever the reason, it's no secret to anyone who's been in the game long enough that some campaigns are all perspiration, no inspiration.They turn out fine, perhaps. But they're missing some of the spark that goes a long way in a noisy, crowded marketplace . . . And you're left with a nagging feeling that they haven't quite achieved their potential.So . . .

How Do You Consistently Deliver Killer Projects Your Clients Love?

I'm a firm believer that, along with attention, the currency creative agencies trade in is ideas.And, when you're running low on ideas (or other resources, like time), sometimes the best solution is to bring in outside help.The tried and tested way to do this in the creative world is to (dun, dun, duuun . . .) hire a freelancer.Now, I know it can be hard to find reliable freelancers who can deliver good work on time without any hand-holding.But I'm different . . .

1. Making your clients stand out with superior messaging and positioning

I was a brand comms manager for over a decade, helping Nottingham Trent University and their SU become sector leaders by ensuring their messaging evolved with their audience while staying on brand.I also co-founded LeftLion magazine back in the noughties, providing the creative direction that helped it become the instantly recognisable and respected Nottingham brand it is today.

2. Hitting smashing campaign targets with peerless value props

One of my signature moves in higher education was turning underperforming campaigns into winners. (I've done this for clients in other markets, too, btw.)By rewriting value propositions and funnel content, I found a formula for creating a step-change in campaign results—sometimes beating the target objective by as much as 4x.

3. Boosting ecom sales with ultra-engaging emails

If I had a special skill, it would probably be writing emails that make brands sound human and turn readers into buyers.I recently helped an eight-figure info-product business run several six-figure campaigns—including their all-time highest-grossing promo (which cleared £267,000 in its first week)—all driven by my engaging email sequences and sales pages (like the one you're reading now).And, just this September, a single email I wrote pulled in over £25,000 on the first day of a new product launch (a sales performance their CEO described as "exceptionally strong".)

4. Growing client revenue with optimised funnels

The Facebook ads, emails, and sales pages I've written in the last 12 months have generated over £1,000,000 in trackable sales from a mix of cold and warm traffic.And a simple funnel I recently wrote for a health and fitness client helped them pre-sell 30% of their new supplement's first batch, giving the bootstrapped startup a crucial cash-flow boost.

5. Engaging new audiences with fresh thinking and campaign ideas

What first attracted me to marketing many years ago was writing creative ad concepts. I still love coming up with them to this day.To give you a flavour of my creative work, here are a few campaigns I've written for various markets:

Environmental campaign posters encouraging Microsoft to slash its corporate flight CO2 emissions by hosting remote meetings through its Teams platform instead.Client: Just Use Teams

Poster promoting Toni&Guy hairdressers (sometimes it really is that simple).

Posters positioning Yorkshire as the food & drink capital of the UK, challenging the perception that the county is just about Yorkshire Puddings and hearty food.Client: Welcome To Yorkshire Industry

Launch campaign poster highlighting the simplicity of Wickes' home installation service.

Advert promoting the health benefits of Philips air fryers.

Ok, so what now?

What I've shared here is just the tip of the iceberg when it comes to my creative thinking and copy skills.Hopefully you've seen something you like.I'm currently looking to take on a limited amount of project or retainer work with a decent agency alongside my private client work.So, if you could benefit from working with an experienced copywriter who's generated millions of pounds of client revenue . . .. . . Someone whose creative ideas don't sacrifice clarity for cleverness . . .. . . A versatile marketer who is equally comfortable writing long-form DR copy or catchy ad hooks . . .. . . And a safe pair of hands who ALWAYS files work on time . . .Then we should talk.And the easiest way to do that?Book a call in my calendar and let's go from there →

• Yes, let's talk

Have a great day,David Kingsbury
^{Your untapped source of Big Ideas}P.S. As I'm local, we can meet face-to-face if you'd prefer. Just drop me an email to suggest a suitable time. (Coffee/lunch is on me.)
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P.P.S. I'll close this page once I'm booked out and won't reopen it until I have more capacity in my schedule. If you're reading this, it means you can still book a call with me.
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P.P.P.S. Here are some nice things people I've worked with have said about me (just so you know I'm not making this all up):

Let's make some magic happen

Ready to talk?

→ Book a call in my calendar ←→ Email me to meet for coffee/lunch ←